Pepsi: The 6th Powerful Military in the World


The story of how Pepsi became the 6th powerful military in the world.

In 1959, Dwight Eisenhower was the president of the United States. He wanted to bring the American culture to citizens of the Soviet Union and show them the benefits of capitalism over communism.

Image from www.arav.mnTo showcase their ideologies, the American government arranged the "American National Exhibition" in Moscow and sent then-Vice President Richard Nixon to attend the opening — but things were about to take a turn for the worse.

Nixon and Soviet leader Khrushchev got into an argument over the topic of capitalism versus communism. Their conversation got so heated that the vice president of Pepsi intervened and offered the Soviet leader a cup of his delicious, sugary beverage — and he drank it.

Years later, the people of the Soviet Union wanted to strike a deal that would bring Pepsi products to their country permanently. However, there was an issue of how they would pay for their newest beverage, as their money wasn't accepted throughout the world.
Image from uk.news.yahoo.com
So, the clever country decided to buy Pepsi using a universal currency, i.e. vodka!

Image from behance.netIn the late 1980s, Russia's initial agreement to serve Pepsi in their country was about to expire, but this time, their vodka wasn't going to be enough to cover the cost.

So, the Russians did what any country would do in desperate times: They traded Pepsi a fleet of submarines and boats for a whole lot of soda. The new agreement included 17 submarines, a cruiser, a frigate, and a destroyer.

The combined fleet was traded for three billion dollars worth of Pepsi. Yes, you read that right. Russia loves Pepsi.

The historical exchange caused Pepsi to become the 6th most powerful military in the world for a moment before they sold the fleet to a Swedish company for scrap recycling.



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